FIGURES
Our database has been used to profile corporate cultures as a part of due diligence in M&A processes. It has been used to profile whole national populations to compare them with consumer or citizen data bases used for segmentation development and analysis. It has been used to develop new competitive organisational product and brand positioning, including voter profiling. It has been used by a wide range of consultancies to help their clients understand the values of their target markets. It has also been used many times by ad agencies and PR companies to craft messaging and develop engagement events for their varied client lists. Each of these projects has a different objective, but they all required an understanding of human emotional values.
Applied Emotions has a different approach to working with you through database projects.
The database is a source of human knowledge. During the process of primary research interactions and consulting on initial projects your teams will learn about values and emotions and become more empathetic to the dreams wishes and desires of others in a business, and life, context.
Over the years Applied Emotions has understood this ‘transference of knowledge’ as a real factor in client organisations. As people become conversant with the language and application of values they develop an emotional understanding that enables them to more expertly empathise with others, be they segments within markets or other team members. This is a good thing for you, for us and for the larger world.
Why us?
Our database is where Applied Emotions is different and completely transparent compared to most other research consultancies.
FIGURES DATABASE ATTRIBUTES:
- More than four decades of continuous study into human motivations and values.
- Data collected from over 1 million respondents spanning 26 diverse countries, ensuring global relevance.
- Comprehensive understanding of cultural and psychological differences to inform nuanced insights.
- Longitudinal research approach allowing trends and shifts in human behaviour to be tracked over time.
- Strong foundation in empirical evidence supporting all analyses and conclusions.
- 123 Emotional attributes, 40 Socio economic and demographic variables.
HOW WE WORK
1.
Ask
Working with the Applied Emotions teams to ask database questions that can be delivered via standard research reports and presentations.
This is usually seen as a cost effective solution and users often comeback for a more emotional experience, once they experience the power of the insights.
2.
Query
Alternatively the data can be extracted from the Applied Emotions database and used interactively with organisational teams in workshops and seminars.
This is the most preferred option for many clients attempting to understand consumer or citizen values and behaviours, in a dynamic context.
3.
Collect
Often users have large databases of consumer or citizens that they routinely access for strategy and cummunication purposes.
Applied Emotions has a short set of questions and statements that create an algorithm that will both segment the database and provide additional analytical variables.