Understand yourself at a deeper level.
Human values function as stable, measurable psychological constructs that predict behaviour across contexts, relationships, and life domains. Our validated framework, built on 40 years of cross-cultural research, maps your unique position across 124 value attributes, providing empirical insight into the motivational architecture that shapes who you are.
Why Your Values Matter
Human values aren't abstract philosophy, they're the practical engine behind your everyday choices.
Better Decision-Making
When you know what truly matters to you, decisions become clearer. Instead of feeling torn, you can evaluate choices against your core values and move forward with confidence.
Healthier Relationships
Understanding your values helps you recognise compatibility with partners, friends and colleagues, and compassionately understand where differences stem from, not just what they look like.
Authentic Self-Expression
Most people perform a version of themselves shaped by expectations, not truth. Knowing your values lets you communicate and create from a place of genuine authenticity.
Reduced Inner Conflict
Stress often arises when your daily life is misaligned with your values. Identifying that gap is the first step to resolving it, and living with less internal friction.
Stronger Career Choices
People who work in roles and organisations aligned with their values report higher job satisfaction, greater resilience under pressure and longer tenure. Values clarity is a career advantage.
Smarter AI Interactions
AI tools are increasingly part of daily life. But most LLMs reflect only a narrow set of human values. Knowing yours lets you configure AI to feel genuinely like you, not a generic approximation.
The Values Tree
Think of yourself like a tree. What the world sees, your behaviours, opinions and choices, is only above the ground. But the roots run deep. Those roots are your values.
Two people can make identical choices for completely different reasons. Without understanding your values, you can't fully understand your own motivations, let alone explain them to others.
Our framework, built on 40 years of research across 1 million+ people in 26 countries, maps your unique position across 124 human value attributes.
Multiple Ways to Explore Your Values
Whether you want to understand yourself, improve your relationships, or make AI work better for you, we have a tool built on the same rigorous research foundation.
My Values Assessment
Take our foundational values assessment directly on this platform. In around 5 minutes, you'll answer a series of carefully designed questions that place you precisely on a map of 124 human value attributes, a position that is completely unique to you.
Your results reveal not just what you value, but how your values cluster and compare to millions of others. This is the same methodology used by leading organisations to understand their people, now available to you as an individual.
Chat Chameleon
Most AI tools reflect only around 15% of the full spectrum of human values — a narrow slice that leaves the majority of users feeling like something's slightly off. The AI works, but it doesn't quite feel like you.
Chat Chameleon uses the same values research to create a personalised prompt that reconfigures ChatGPT, Gemini, Claude and other LLMs to reflect your actual values, your tone, your priorities, your way of thinking.
The result: AI outputs that feel genuinely yours. Higher quality, fewer back-and-forths, and responses you'd actually use without heavy editing. Perfect for CVs, emails, creative work and anything personal.
Are You Kindred?
Compatibility is often talked about in vague terms, shared interests, good chemistry, similar humour. But the research is clear: long-term relationship harmony is rooted in values alignment, not surface similarities.
Kindred takes the same values assessment and overlays the results for two people on the same map, revealing precisely where your values align, where they differ, and what that means for your relationship.
Whether you're newly dating, long-term partners or just curious about a close friendship, Kindred gives you a nuanced, evidence-based picture of your connection, not horoscopes, not personality types. Real values, mapped to real research.
One Research Foundation. Three Powerful Tools.
All three individual tools, the Values Assessment, Chat Chameleon and Kindred, are built on the same research database, validated by leading universities including Université Libre de Bruxelles and the AI Lab at Vrije Universiteit Brussel.
Ready to discover your values?
Start with the free assessment. It takes around 5 minutes and reveals your unique position across 124 human value attributes.