Organisational Solutions
In the age of AI, data and content manipulation, understanding trustworthiness from multiple perspectives is critical for building engagement and loyalty. We give organisations the tools to understand the values that drive their people, their brand, and their technology.
Our Services
Three interconnected services that give you a complete picture of values alignment across your people, brand and AI systems.
People Values Assessment
Map the human values of your team members, segmented by location and other variables, to understand what drives behavior in your organisation.
Brand Values Alignment
Compare measured employee values with your stated organisational and brand values to identify gaps and opportunities for authentic alignment.
AI Agent Values Mapping
Assess the values expressed by your AI agents and ensure they align with your human teams and organisational principles.
Emotions Are The Foundation
While businesses obsess over tracking behaviours, many overlook the influence of emotions by mislabeling them as 'soft'. In reality, they are as fundamental as oxygen to our individual and group survival.
Emotions are documented as the primary drivers of human action. Most human behaviour is triggered by our emotional response to a situation, helping to explain all behaviour types.
True understanding of human behaviour goes beyond tracking actions; it demands an exploration of underlying motivations.
Why Applied Emotions?
Applied Emotions are unique in having over 40 years of research into human values combined with a deep understanding in the latest developments in AI. We offer our clients a mix of experience from the worlds of psychology, research, data analysis, AI, business transformation and change management.
We work collaboratively with our clients to understand their particular challenges and take time to understand the precise nature of the organisation and its stakeholders. This ensures that we are designing a programme that will deliver impact.
Trusted By Leading Organisations
Our Impact
IPPR
A deep analysis of our database was used in creating the basis for a report on the obstacles to citizens adoption of environment friendly practices. Focused on changing personal behaviours through the use of policy.
Liberty Network
We helped to found the Liberty Network 25 years ago. Based on an understanding of the voting public in the UK and their values in relation to giving time and/or money to political parties.
P&O Cruises
Values based primary research was used in creating passenger profiles and segmented ratings of customer facilities for Fjord based cruises.
BBC
Values based Audience Research using Viewers Panels across six key areas. We developed a competitive positioning versus the competition in each area. Leading to advice on license renewal against heavy political opposition.
Arsenal
Leadership and team development. Working on a day by day basis with sports psychologist David Elliott providing advice and guidance on the values and needs of the manager Arsène Wenger and the dynamics of leading a multinational multi-lingual team.
Skoda
Values based primary research was designed to understand the relationship between brand rejection and values. We developed profiles for the entire Skoda range explaining brand adoption rates by typology.
Unleash Your People Power
Ready to understand the human values driving your organisation? Get in touch to discover how we can help you build authentic connections and create strategic foresight.