THE FAST TRACK TO EMOTIONAL UNDERSTANDING
The accumulated knowledge of the Applied Emotions team can be utilised to fast track your insights into emotional values. Their experience of applying values based solutions to businesses and organisations over the last four decades can significantly reduce time in arriving at decisions while simultaneously making them more consumer or citizen friendly and sustainable.
The key difference in Applied Emotions consultancy support, compared to other research consultancies, is the understanding of why people’s values are relatively static, but their behaviours are relatively fluid; why people change their minds; why there is a dynamic to the changes, i.e. it is not random; and most importantly how you can take advantage of todays dynamics and frame the dynamics of the future to create sustainable transformation.
Why us?
“Their experience of applying values based solutions to businesses and organisations over the last four decades can significantly reduce time in arriving at decisions”
A DIVERSE RANGE OF PROJECT OBJECTIVES
Your projects may be focused on large social changes that are impacting on your markets, or it may be about rapidly changing conditions that effect the nature of your product offerings and/or brand positions in volatile markets.
Or you may have projects wanting to understand and harness the values of your internal culture and teams on site, or on dispersed sites, or even different departments that need to work together. Applied Emotions has a range of short but efficient ways of measuring the values of individuals and applying the understanding in novel ways, working with individual values to create cohesive cultures and teams.
The conditions of business or service organisations – from large international organisations and brands to locally based start-ups with aspirations – demand the understanding of emotional values.
Human beings are complex and frustrate many experts that attempt to explain their beliefs and behaviours. Through over four decades of focused research and multiple applications of the research in organizational projects Applied Emotions has established a range of core principles to give you the ability to change or reinforce existing behaviours in your target markets.
Contact one of our team to discuss your issues and arrange an appointment to find out more how Applied Emotions can help you become more connected and emotionally engaged.
TESTIMONIALS
“If people are your greatest asset of your business, knowing what makes them tick is invaluable. Values Modes provide a unique and distinctive insight into what motivates people”.
Hugh Evans
Vice Dean, Henley Management School, University of Reading
“I can now see. Understanding values enabled me to think strategically in a way I never imagined. It will open your thinking and lead to insights that were previously unobtainable.”
Richard Turner
for Director of Fundraising,
Action Aid
“Got a strategy? Tick. Tactics? Tick. But if leaders don’t know how to lead a culture that contains a diversity of values, those goals missions and strategies tend to stay on the page. The methods used to understand and develop values insights provides the missing ingredients that can facilitate strategic leaders to understand what moves them and others.”
Dr. Scott Lichtenstein
author and professor,
Birmingham City University
HOW WE WORK
1.
Ask
Working with the Applied Emotions teams to ask database questions that can be delivered via standard research reports and presentations.
This is usually seen as a cost effective solution and users often comeback for a more emotional experience, once they experience the power of the insights.
2.
Query
Alternatively the data can be extracted from the Applied Emotions database and used interactively with organisational teams in workshops and seminars.
This is the most preferred option for many clients attempting to understand consumer or citizen values and behaviours, in a dynamic context.
3.
Collect
Often users have large databases of consumer or citizens that they routinely access for strategy and cummunication purposes.
Applied Emotions has a short set of questions and statements that create an algorithm that will both segment the database and provide additional analytical variables.