Without understanding why,
you don’t really understand at all.
Applied Emotions for research and consulting
WE GIVE YOU A GUIDEBOOK TO UNDERSTANDING HUMAN VALUES
In challenging times, it’s easy to feel overwhelmed by market shifts and data overload. But the key to resilience isn’t in reacting to every change, it’s in strategically using your insights to guide decisions. Otherwise you risk misdirection, wasted efforts, or worse, inertia.
We have been researching human motivations and values for over 40 years and have collected data from over 1 million respondents in 26 countries. We can prove that human values serve as a critical lens to interpret behaviors beyond surface actions.
By applying values-based insights organisations anticipate emotional drivers behind decisions, enabling strategic guidance that fosters resilience rather than reactive responses to market changes. This in turn supports the creation of authentic connections by aligning offerings with core human motivations and transforms raw data into actionable knowledge that improves communication, engagement, and leadership.
Applied Emotions, seeing beyond mere data to the emotional drivers of behaviour, is key for organisations aiming to connect, adapt, and thrive.
EMOTIONS ARE THE FOUNDATION
While businesses obsess over tracking behaviours, many undermine the influence of emotions by mislabeling them as ‘soft’. In reality, they are as fundamental as oxygen to our individual and group survival.
Emotions are documented as the primary drivers of human action. They are central to our interactions, influencing decisions from instinctual responses like fear to aspirational ones like excitement.
True understanding of human behaviour goes beyond tracking actions; it demands an exploration of underlying motivations. By listening to people’s experiences and understanding their core values, organisations shift from reactive to proactive behaviours and are able to tailor solutions more effectively to real-world needs.
In a world struggling with data overload and constant change, understanding human emotions and values has emerged as a strategic advantage.
OUR SERVICES
With over 40 years of dedicated research and insights from more than 1 million respondents across 26 countries, Applied Emotions harnesses a deep understanding of human values to drive smarter decision-making. This vast data foundation empowers organisations to connect authentically with their audiences and navigate market complexities with confidence.
- More than four decades of continuous study into human motivations and values.
- Data collected from over 1 million respondents spanning 26 diverse countries, ensuring global relevance.
- Comprehensive understanding of cultural and psychological differences to inform nuanced insights.
- Longitudinal research approach allowing trends and shifts in human behavior to be tracked over time.
- Strong foundation in empirical evidence supporting all analyses and conclusions.
A deep analysis of the Figures database was used in creating the basis for a report on the obstacles to citizens adoption of environment friendly practices. Focused on changing personal behaviours through the use of policy.
We helped to found the Liberty Network 25 years ago. Based on an understanding of the voting public in the UK and their values in relation to giving time and/or money to political parties.
Values based primary research was used in creating passenger profiles and segmented ratings of customer facilities for Fjord based cruises.
Values based Audience Research using Viewers Panels across six key areas. We developed a competitive positioning versus the competition in each area. Leading to advice on license renewal against heavy political opposition.
Leadership and team development. Working on a day by day basis with sports psychologist David Elliott providing advice and guidance on the values and needs of the manager Arsène Wenger and the dynamics of leading a multinational multi-lingual teams.
Values based primary research was designed to understand the relationship between brand rejection and values. We developed profiles for the entire Skoda range explaining brand adoption rates by typology.