WORKING TOGETHER TO FIND THE ANSWERS
All Applied Emotions insights and processes are based on a body of research based evidence that has been collected since 1973.
The British Values Survey and its earlier predecessors have been measuring the values, beliefs and motivations of the UK for over four decades. Currently the survey has a core of 123 paired statements that are tracked over time – forming the basis of all insights into values and emotions. Hundreds of other factors of importance to citizens lives are also measured and tracked over time, with new items added with each new survey.
Additionally, a condensed version of the values questions have been collected in countries that account for 60% of the world’s population over the last 12 years. These data sets have provided robust insights into the ‘nature of human nature”, i.e. what makes people tick.
The data and insights have been developed over the decades with the directors of Applied Emotions acting as part of the team to provide emotional insights for management and governmental programs around the world.
The development of the insights have been correlated with a wide variety of other academic models, overwhelmingly described in peer-reviewed publications – thus providing external validity to insights measured in Applied Emotions research.
Why us?
“The British Values Survey and its earlier predecessors have been helping us measure the values, beliefs and motivations of the UK for over four decades.”
Using our British Values Survey data set of over 1000 questions, with its 123 values systems Attributes, we can plot, in the Maslow Values Space, the axis which correlates with the most powerful tension measured by fellow values researcher Shalom Schwartz at the University of Jerusalem. Schwartz calls this the Power vs Universalism Axis and notes that this is the strongest set of “antagonistic variables” in his Portrait Values System, which has been run in over 100 countries.
In the UK, we have been measuring values since 1973 and we have found this same axis in our research – via different methods. This indicates to us that the findings are robust and therefore useful in constructing frames for conceptual thinking and in providing strong platforms for the task of changing or reinforcing behaviour.
“Research is crucial for the cultural sector – it enables work that otherwise would not be
possible, and helps to strengthen bonds between organisations and the communities they
serve. By investing in this research we hope to develop a better understanding of what
encourages people to give and stimulate more effective fundraising across the cultural and
creative sectors as well as other charitable sectors.”
HOW WE WORK
1.
Ask
Working with the Applied Emotions teams to ask database questions that can be delivered via standard research reports and presentations.
This is usually seen as a cost effective solution and users often comeback for a more emotional experience, once they experience the power of the insights.
2.
Query
Alternatively the data can be extracted from the Applied Emotions database and used interactively with organisational teams in workshops and seminars.
This is the most preferred option for many clients attempting to understand consumer or citizen values and behaviours, in a dynamic context.
3.
Collect
Often users have large databases of consumer or citizens that they routinely access for strategy and cummunication purposes.
Applied Emotions has a short set of questions and statements that create an algorithm that will both segment the database and provide additional analytical variables.